Brand Strategy
Eat Offbeat
Eat With Curiosity. Meal delivery service based in NYC, owned and operated by immigrants and refugees, seeking to introduce curious eaters to flavors from around the world.
PiperWai
Effortless Personal Care That Protects The Earth. Mission-driven personal care brand focusing on developing natural hygiene products and reusing and reducing plastic ocean waste.
The Dib Studio
Creating Harmony With Conscious Design. A family-owned custom jewelry and home decor studio that creates bold and minimal design for people and homes, using recycled and sustainable materials.
How do I approach Brand Strategy?
Through a series of collaborative workshops with key stakeholders, I facilitate discussions and exercises to determine your brand’s value proposition and story. By the end of the process, you have clear guiding principles that articulate your vision, values, purpose, competitor landscape, who your core customer is, how to speak to them, and a concise positioning statement.
With a solid brand positioning, I can help you execute
Budget planning
Copywriting and creative direction
Audience segmentation
Email marketing best practices
Lead nurturing
Automation flows
Customer Journey
Analytics tools set-up
Campaign and tactic planning
Some more brands that have liked my work
